Auteur(s) : Wang, Yizhao
Directeur : Pierre Brucher
Composante : EMS
Date de création : 30-06-2013

Description : International and European Business, With its large population and growing interest on wine, China is an undeniably important wine market. As is known to all, France is famous for many things and wine is definitely the most sparkling one. This makes France the major source of imports for China’s wine market. In order to create and maintain a successful market, many actors have to be taken into account, while supply chain management of the French wine to China is an important part. This article is focused on a relatively new technology: RFID which started rising in the 1990s. As a non-contact automatic identification technology, RFID has broad applications in many aspects like production, retail, distribution and transportation, etc. In this thesis this technology will be introduced and its influence on different sections of the supply chain of French wine to China’s market demonstrated. French wine companies can apply this RFID technology in various aspects in order to enhance production efficiency, reduce logistics costs, improve service quality, avoid counterfeit products and increase the competitiveness of the company in the market. In this context, after briefly introducing RFID technology and the China’s wine market, this thesis will discuss the benefits and potential challenges and constraints brought by the application of RFID technology and try to find out related solutions., Thèses et écrits académiques
Mots-clés libres : Systèmes d'identification par radiofréquence, Logistique (gestion), Vin Industrie et commerce Chine, French Wine, China’s Market, Supply Chain Management, RFID technology, Benefits and Challenge, International and European Business, 650
Couverture : FR