Auteur(s) : Tall, Tierno, Iyeyemi, Shade, Paly-Lignier, Salomé, Petry, Léo-Pol, Tergou, Sarah, Vedrine, Jules
Directeur : Broihanne Marie-Hélène
Composante : EMS
Date de création : 30-06-2018

Description : Finance comptabilité, Christian Dior SE is a luxury goods company chaired and controlled by the French businessman Bernard Arnault. Its turnover amounts to some 43 billion euros (2017) and the company is a leader in its sector. It is a subsidiary of the French multinational luxury goods conglomerate LVMH. The company is built up in the three biggest markets on the planet (North America, the Eurozone, Asia) and acknowledges an expansion in income and sales with the achievement of selected retail apparel, accessories, jewelry, and wines. This report will provide key facts about the brand’s position on the market as well as go into details about the brand’s identity: since 2015, Dior has been able to point out less profitable stores that were installed in politically non-stable countries or in places that were less attractive and decided to close them: since 2010, two dozen ill-placed stores closed. To reinforce this strong strategy, the group decided to expand the brand to more reliable regions and luxury-attracted and dynamic cities (i.e. Düsseldorf, Frankfort 2015). The company has been able to generate wealth creation with a 11.83% increase in operating profit notwithstanding the fact that the tax rate has raised by +18,34% during the same period (between 2014 and 2016), proof of a greatly dynamic company. Christian Dior also gives confidence to its shareholders through its stock market price evolution: the stock gained 19,3€ in three years: from 125,5€ (7/1/2013) to 144,8€ (6/30/2016) which puts Christian Dior SE as a driver of profitability and performance within the CAC40, which the group outperformed. Furthermore, the group manage a competence in dealing with debt issues: Where debt is concerned, Christian Dior uses partially negative leverage without hurting its Return on Equity. In order to manage its debt, the group, through its financial policy, hedges the debt thanks to the use of derivatives and debt financing, which enable investors to expect a +7.65% raise in dividend yield. On the whole, Christian Dior has implemented a long-term vision to its agenda: The goodwill has raised of +14,5% between 2014 and 2016, which goes to show how the group is invested on Research - Development, patents, acquisition and also on exclusivity in order to expand the brand; also explaining why the group is so successful at generating profits. Overall, the Christian Dior company performed rather positively on the period, and remains a trustworthy company in which investors believe. From 2011 to 2016 the group recorded a 60% growth and has been able to diversify its activity by positioning in different important markets, resurrecting Dior Homme, centering its focus on “real luxury” and even showing some sign of social consciousness by collaborating with the French Fencing Federation during the Paralympics games.
Mots-clés libres : Christian Dior Thèses et écrits académiques, Christian Dior SE, analyse financière, financial analysis, case study, étude de cas, 650 Gestion et organisation de l'entreprise
Couverture : FR