http://www.sudoc.fr/243231148 eng FR Mémoire de Master Audio books in France and Germany : the adoption behaviour, user types and resulting managerial implications 2013-06-30 Livres audio Marketing France Négociation et Management commercial, audiobooks, market analysis, France, Germany, étude de marché, Allemagne 650 Gestion et organisation de l'entreprise Lück, Kristin PDF Accès réservé aux membres de l'Université de Strasbourg sur authentification https://publication-theses.unistra.fr/restreint/memoires/2013/EMS/2013_PGE_luck_kristin.pdf Négociation et Management commercial The French audio book market is – in comparison to other European markets and especially the German one – rather poorly developed. This study tries to analyse the reasons for the differences concerning the adoption behaviour and gives advice on how to better approach the French market based on a clustering of users and non-users of audio books and the Technology Acceptance Model. École de Management Strasbourg Munzel, Andreas Memoire Unistra